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Elections are won and lost by one factor alone: how many people show up. Engaging with your base is more important than ever and with so many different avenues to do, the onus is on candidates more than ever to…

6 Tips for a Successful P2P Texting Campaign 1. Make it easy for volunteers With any group effort, there will be times when the quality will not be the same across all your initiatives. It is important that you train…

Elections have changed. In the past, there were no political communication tools. The way you won elections was knocking door to door, handing out pamphlets, and getting press. Then came the telephone, and a publicly available list of landlines. Suddenly,…