In the evolving landscape of mobile communication, businesses must stay ahead of the curve to ensure seamless interaction with their customers. One significant update that demands attention is T-Mobile’s recent decision to increase surcharges for unregistered traffic. This move underscores the growing importance of 10-digit long code (10DLC) registration for businesses.
Understanding the Increase
T-Mobile, one of the leading telecommunications companies in the United States, has announced an increase in surcharges for unregistered messaging traffic. This change affects businesses that use SMS or MMS to communicate with their customers but have not registered their messaging campaigns under 10DLC. The surcharge increase is a clear message: T-Mobile is prioritizing registered and verified traffic to enhance the overall quality and security of mobile communications.
Unregistered traffic will see an increase of 1.2¢ per SMS and 2.1¢ per MMS.
The Importance of 10DLC Registration
10DLC registration is a system designed to improve the quality and reliability of P2P (Peer-to-Peer) messaging. Here are several key reasons why businesses should prioritize 10DLC registration:
Enhanced Deliverability and Performance
Registered 10DLC campaigns are given priority over unregistered traffic. This means that messages from registered campaigns are more likely to be delivered promptly and reliably. For businesses, this translates to improved communication with customers, higher engagement rates, and, ultimately, a better customer experience.
Compliance and Security
With increasing concerns about spam and fraudulent messages, carriers are tightening their regulations. 10DLC registration helps ensure that your messaging campaigns comply with industry standards and regulations. Above all, this protects your business from potential fines and penalties as well as builds trust with your customers.
Cost Efficiency
This surcharge increase makes it more expensive to send unregistered messages, and registered 10DLC traffic is subject to lower fees. By registering your messaging campaigns, you can avoid unnecessary costs and allocate your budget more efficiently.
Improved Brand Reputation
Customers are more likely to trust and engage with messages that come from verified and recognized sources. 10DLC registration adds a layer of credibility to your communications, helping to enhance your brand’s reputation and fostering stronger customer relationships.
How to Register for 10DLC
Luckily, Peerly makes this process very straightforward. We handle most of this for you. All we require is that you fill out a 10DLC information form, which we use to complete your registration automatically. You will need to register with The Campaign Registry, and if you are a political campaign, you will need to get verified with Campaign Verify. Peerly streamlines this process and makes it as simple as possible. Our team discussed the rate hikes on our most recent webinar. Feel free to check out recordings from all of our 10DLC Webinars for more information!
Feel free to reach out to our team if you have any further questions or need assistance with 10DLC registration. Stay connected, stay compliant, and keep your customers engaged!
