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In the evolving landscape of mobile communication, businesses must stay ahead of the curve to ensure seamless interaction with their customers. One significant update that demands attention is T-Mobile’s recent decision to increase surcharges for unregistered traffic. This move underscores the growing importance of 10-digit long code (10DLC) registration for businesses.
Understanding the Increase
T-Mobile, one of the leading telecommunications companies in the United States, has announced an increase in surcharges for unregistered messaging traffic. This change affects businesses that use SMS or MMS to communicate with their customers but have not registered their messaging campaigns under 10DLC. The surcharge increase is a clear message: T-Mobile is prioritizing registered and verified traffic to enhance the overall quality and security of mobile communications.
Unregistered traffic will see an increase of 1.2¢ per SMS and 2.1¢ per MMS.
The Importance of 10DLC Registration
10DLC registration is a system designed to improve the quality and reliability of P2P (Peer-to-Peer) messaging. Here are several key reasons why businesses should prioritize 10DLC registration:
Enhanced Deliverability and Performance
Registered 10DLC campaigns are given priority over unregistered traffic. This means that messages from registered campaigns are more likely to be delivered promptly and reliably. For businesses, this translates to improved communication with customers, higher engagement rates, and, ultimately, a better customer experience.
Compliance and Security
With increasing concerns about spam and fraudulent messages, carriers are tightening their regulations, making compliance more crucial than ever. 10DLC registration helps ensure that your messaging campaigns adhere to industry standards and regulations, safeguarding your business from potential fines and penalties. By registering your 10DLC, you demonstrate a commitment to best practices in messaging, which not only protects your business legally but also builds trust with your customers. This trust is critical in an era where consumers are increasingly wary of unsolicited and potentially harmful communications. Moreover, compliant messaging fosters a secure environment, reducing the risk of your messages being flagged as spam and enhancing their likelihood of delivery.
Cost Efficiency
Navigating the landscape of messaging costs can be challenging, especially with recent increases in surcharges for unregistered messages. 10DLC registration offers a cost-effective solution by reducing the fees associated with message delivery. Registered 10-digit long code traffic is subject to lower fees, allowing businesses to allocate their budgets more efficiently. By investing in 10DLC registration, you can avoid unnecessary costs and ensure that a larger portion of your budget is directed towards strategic initiatives. This efficiency not only supports your bottom line but also enables you to scale your messaging campaigns more effectively, reaching a broader audience without incurring prohibitive costs.
Improved Brand Reputation
In today’s competitive market, maintaining a positive brand reputation is paramount. Customers are more likely to trust and engage with messages that come from verified and recognized sources. Registering your 10DLC adds a crucial layer of credibility to your communications, signaling to recipients that your messages are legitimate and trustworthy. This verification helps differentiate your brand from spammers and fraudulent entities, fostering stronger customer relationships. As a result, customers are more likely to open, read, and respond to your messages, leading to higher engagement rates and improved customer satisfaction. Building this trust not only enhances your brand’s reputation but also supports long-term customer loyalty and advocacy.
By embracing 10DLC registration, businesses can achieve greater compliance, cost efficiency, and brand trust, ultimately enhancing the effectiveness and reliability of their messaging campaigns.
How to Register for 10DLC
Luckily, Peerly makes this process very straightforward. We handle most of this for you. All we require is that you fill out a 10DLC information form, which we use to complete your registration automatically. You will need to register with The Campaign Registry, and if you are a political campaign, you will need to get verified with Campaign Verify. Peerly streamlines this process and makes it as simple as possible. Our team discussed the rate hikes on our most recent webinar. Feel free to check out recordings from all of our 10DLC Webinars for more information!
Feel free to reach out to our team if you have any further questions or need assistance with 10DLC registration. Stay connected, stay compliant, and keep your customers engaged!
