2022 Winner for Innovation in Texting

We are excited to announce that we have won the 2022 CampaignTech Award for Innovation in Texting for our TruHD Video Texting®.

In late 2020, Peerly set out to tackle one of the biggest challenges facing modern political campaigns: how to connect with voters in a way that was both meaningful and impactful during a time of unprecedented change. The pandemic had completely reshaped the way people consumed media and interacted with one another. Traditional outreach methods, particularly television advertising, were beginning to falter as more households cut the cord and abandoned cable subscriptions.

At the same time, Peer-to-Peer (P2P) Texting was quickly emerging as the most effective way for campaigns to reach people on a personal, one-to-one basis. Unlike broad television ads or impersonal social media posts, P2P texting created real conversations between campaigns and voters, conversations that were direct, timely, and human.

Peerly recognized this shift early. We understood that campaigns needed to go beyond simple text messages if they wanted to cut through the noise and truly engage voters. The pandemic only accelerated this need, highlighting the importance of creating personalized, high-impact messaging that could bypass traditional media bottlenecks. As cable TV viewership declined and digital content consumption surged, we saw an opportunity: what if campaigns could deliver the same emotional impact of a television commercial directly to a voter’s phone? What if video, the most powerful storytelling medium, could be sent instantly through the same trusted channel as a text message?

That question became the foundation for one of Peerly’s most groundbreaking innovation in texting products: TruHD Video Texting. This technology redefined what P2P texting could achieve. With TruHD Video Texting, campaigns are no longer limited to short, static text or low-resolution multimedia clips. Instead, they can send a full HD 1080p video directly into a voter’s messaging inbox. These videos play in real time, right within the text window, ensuring that the message isn’t just delivered but experienced. The result is a cinematic quality interaction between campaigns and voters, something that had never been possible before in the political technology space.

The visual quality of TruHD Video Texting is unmatched. With over one billion sRGB colors represented, videos come through crisp, vibrant, and lifelike, giving campaigns the ability to present their message in the most compelling way possible. A voter watching a TruHD video on their phone experiences a seamless stream of audio and visuals that can stir emotion, build trust, and inspire action. It’s as close as you can get to replicating the power of television advertising, but without the high cost, lack of targeting, or dwindling audiences that TV increasingly suffers from.

What truly sets TruHD Video Texting apart is its versatility. Campaigns are not only able to send stunning video, but they can also pair it with up to 2,000 characters of text. This gives campaigns the flexibility to include additional details, calls to action, or supporting context that enhances the video message. On top of this, Peerly integrated custom fonts into the platform, allowing organizations to deliver messaging that is both visually distinctive and on brand. The result is a multi-layered communication experience that captures attention and drives engagement far more effectively than traditional outreach methods.

Since its launch, TruHD Video Texting has been embraced by campaigns of all sizes. Whether it’s a grassroots candidate trying to connect with their local community or a national campaign reaching millions of voters, TruHD has proven to be a transformative tool. In fact, this innovation in texting was recognized on the industry stage when Peerly won the 2022 CampaignTech Award for Innovation in Texting, a proud moment that validated not only the technology itself but also the vision behind it.

At Peerly, we believe innovation should always be driven by the needs of our clients and the realities of the market. TruHD Video Texting is a perfect example of that philosophy in action. By paying attention to shifts in voter behavior and anticipating the decline of traditional outreach methods, we were able to create a solution that not only solved a pressing problem but also opened new doors for campaigns everywhere.

Looking ahead, we remain committed to pushing the boundaries of what’s possible in political communication. TruHD Video Texting was just the beginning. Peerly continues to invest in developing new tools, features, and technologies designed to make campaign outreach more efficient, more impactful, and more compliant with evolving regulations.

We are incredibly proud of what TruHD Video Texting has achieved and excited about what’s next. For campaigns seeking to stand out in a crowded digital landscape, there has never been a better time to embrace the future of P2P texting. To learn more about how Peerly can transform your campaign communications and to experience this innovation in texting firsthand, visit our website today and sign up for an account.