Major political campaigns recognized the advantage. With Peerly’s platform, they bypassed traditional TV to reach voters directly, bringing commercials to personal devices in an unprecedented way. Notably, campaigns for high-profile candidates like Nikki Haley, Robert F. Kennedy, and most importantly the Donald Trump campaign adopted Peerly’s texting to elevate their messages. Campaigns leveraged this innovative approach to engage audiences in battleground states and beyond, standing out amidst the noise of political advertising. The Trump campaign, in particular (a brilliant group of tactical campaigners), understood this technology’s potential better than anyone else, pushing the boundaries of voter outreach. They understood Peerly’s platform at an unmatched level and harnessed it to create a new wave of highly targeted, visually impactful political messaging that has never been done before.

The impact was undeniable. Peerly’s true HD video texting did more than exceed expectations; it reshaped the way campaigns connected with voters. Like how podcasts have changed the landscape of media consumption, HD video texting emerged as a challenger to traditional TV ads, offering campaigns a powerful, flexible, and immediate way to engage voters. For the first time, campaigns could deliver broadcast-quality visuals directly to personal devices, fostering a more personal, memorable connection. This innovation not only gave campaigns a direct line to voters but also equipped them with a dynamic, cutting-edge tool to keep their messages at the forefront of political discourse. Peerly didn’t just introduce a new technology; we revolutionized the entire approach to political messaging.

We’ve seen others try to replicate our technology (you know who they are), but no one has come even close. Our patent-pending technology has pushed us miles ahead of any competitor. So, next time you consider a TV ad, instead imagine the power of delivering HD video directly to the device of your target voters, for a fraction of the cost. Hundreds of millions of video texts were delivered this cycle directly to voters without the chains of the broadcast networks. 

Our team is immensely proud to have made such an impact on the 2024 cycle, introducing and dominating the most disruptive tool of the year—redefining campaign strategy for the future.

In a 2022 interview with Campaign & Elections, Peerly made a bold prediction: “By 2024, campaigns will shift massive resources toward HD video texting”—and we were right on target! Back then, this technology was virtually unheard of, used only by a handful of innovators. Fast forward to 2024, hundreds of millions of video ads have been delivered directly to voters’ devices, transforming campaign strategy across the nation.

See our 2022 prediction come to life here.