Spotlight: Ending the Hidden Tax on GOP Fundraising

For over a decade, Democrats have outpaced Republicans in technology and innovation. From advanced data models to text-driven outreach like Spoke, their ecosystem has prioritized cutting-edge tools and cost-efficient fundraising over profit. Meanwhile, the GOP has been forced to play catch-up, often paying higher fees for the same technology—not because the tools aren’t available, but because profit-first thinking has driven up costs for Republican campaigns. This is especially true in political texting, where outdated pricing models silently tax GOP fundraising through massive hidden markups. At Peerly, we believe that has to change.

The Dirty Truth of Off-Net Pricing

The dirty truth about the texting industry? Not all messages cost the same to send.

Most vendors get ultra-low rates on 66% of mobile numbers—what’s called ON-NET pricing. These numbers are directly connected to carrier-level networks and represent lower-cost MNOs, meaning they are incredibly cheap. However, the remaining 33% of numbers are billed at much higher rates, combined with “OFF-NET” pricing often triple the cost.

Off-Net vs On-Net Pricing

How Peerly is Handing Back the Advantage to the GOP

Spotlight eliminates hidden markups by identifying and passing on the savings from ON-NET numbers—slashing texting costs by 50% instantly.
No more blended pricing games. We separate ON-NET from OFF-NET numbers, giving GOP campaigns access to true wholesale rates.
Fundraising should fuel campaigns, not vendors. Every dollar saved means more outreach, more ads, more voter contact.

Peerly Advantage

How Much Can You Save?

If you’re currently paying 3-4 cents per MMS, Spotlight automatically drops that to 1.5 – 2 cents on 66% of your list. If you’re paying 1.5-2 cents on SMS, Spotlight will drop your rate to $.007 – $.001.

Throughout a full campaign, that adds up to millions in potential savings. This allows the Republican fundraisers to raise more for less and pass on more money to the GOP candidates.

Over 200 Million numbers qualify for ON-net ultra-low pricing.
33% of MMS/SMS traffic inflates prices for 100% of your messages.

66% of all MMS/SMS routes can be significantly discounted.
Instantly achieve up to 50% savings on the majority of your traffic.

Cost Savings Chart

Understanding Off-Net vs. On-Net Pricing

Off-Net Pricing

Off-Net refers to messages sent across external networks, involving communication with recipients who utilize different carriers than your texting provider. Due to inter-carrier agreements and fees, Off-Net messaging incurs MUCH higher costs.

On-Net Pricing

On-Net applies when messages are delivered within your provider’s own network infrastructure, significantly reducing operational costs and allowing for much lower rates.

Pricing Breakdown

Spotlight Exposes the Hidden Markups Draining GOP Funds

Spotlight automatically analyzes and sorts your list in real-time, identifying the 66% of numbers eligible for ultra-low ON-NET pricing and applying the reduced rates instantly.

Unlike traditional vendors who blend pricing and hide markups, Spotlight provides full transparency—before you send a single message, you’ll see exactly how many numbers qualify for ultra-discounted rates and the total cost savings.

Transparent Pricing

The Future of GOP Fundraising is Here

Lower costs = more money raised
No hidden fees or blended markups
Direct carrier rates for GOP campaigns

It’s time for the GOP to stop subsidizing its own disadvantage. Let’s rethink how we approach technology, profit, and the tools we use to win.

Request Your Invitation

Spotlight represents one of the most transformative innovations ever introduced in political texting. Due to the extraordinary nature of this offering and the considerable risk we assume by reducing our prices, Spotlight will be available by invitation only.

To secure your opportunity to access Spotlight, please request your invitation today. Invitations will be allocated strictly on a first-come, first-served basis.

Request Your Invite