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Peer-to-Peer (P2P) Texting is a popular method of communication for businesses and political campaigns. With the advancements in technology, P2P texting is evolving to incorporate more features and capabilities than ever before. Here are some P2P texting trends to watch in 2023:
Personalization
With the introduction of Peerly’s TruHD Video Texting, organizations can now send videos to their customers and supporters. This provides a more engaging and interactive experience, which can lead to higher engagement rates and a stronger connection with the audience. Peerly’s custom fonts add another layer of personalization to any message.
Engagement
P2P texting has emerged as a powerful tool for increasing engagement among various audiences. Unlike traditional mass messaging, P2P texting involves real people sending personalized messages to individuals. This creates a more authentic and personalized connection. Peer-to-Peer Texting campaigns can also be tailored and targeted to specific audiences and issues. This makes them a flexible and efficient way to engage with a variety of groups. Additionally, P2P Texting allows for two-way communication, enabling individuals to respond to messages and engage in a conversation. This back-and-forth communication can lead to a deeper understanding of issues and create a sense of community among those involved in the conversation.
Branded Link Management
Peerly’s Branded Link Management feature allows organizations to create custom branded and short links, creating a more cohesive and professional brand image. This feature also helps to increase click-through rates by making links more recognizable and trustworthy.
Increased Speeds
With advancements in technology, Peer-to-Peer Texting is now faster than ever before. Peerly’s platform, for example, can send messages 5x faster, allowing organizations to reach their audience quickly and efficiently.
Emphasis on Compliance
Peerly is fully compliant with the 10DLC regulations and we make registration easy. Carriers want to prevent spam from going out on their network, while still making it easy for businesses & organizations to text and 10DLC is designed to do just that. As part of it, businesses & political entities must now register on The Campaign Registry. Don’t worry, we make this process easy!
In conclusion, P2P texting has evolved to become a more robust and powerful tool for businesses and organizations to engage with their audience. With Peerly’s TruHD Video Texting, Branded Link Management, increased speeds, emphasis on compliance and personalization and engagement capabilities, businesses and organizations can use P2P Texting to create a more personalized, efficient, and effective communication strategy. Sign up here to get started today!
