Skip to main content
Revolutionizing
Peer-to-Peer Texting:
Peerly’s AMP AI Now Powered by Google Gemini 2.0
In today’s fast-paced digital landscape, peer-to-peer (P2P) texting has become one of the most powerful tools for political campaigns, nonprofits, and advocacy groups. It allows direct, personal engagement with voters and supporters at scale. But as campaigns send millions of P2P messages, a major challenge has emerged—how to manage and respond to the flood of incoming replies efficiently and effectively.
That’s where AMP AI comes in. Peerly first launched AMP AI as a cutting-edge solution to help campaigns process and respond to massive volumes of incoming texts without overwhelming staff. But now, we’ve taken it to the next level.
With the integration of Google’s Gemini 2.0 FLASH, AMP AI has evolved into the most sophisticated AI-powered P2P texting tool ever built. This isn’t just an upgrade—it’s a fundamental shift in how campaigns interact with voters, raise funds, and leverage data for smarter engagement.
The Problem: Wasted Engagement & Missed Opportunities
For years, campaigns have focused on sending P2P messages but struggled to respond effectively when recipients replied. A typical campaign sending 1 million messages might receive 20,000 replies—an overwhelming volume that most teams simply can’t process in real-time.
As a result, thousands of potential donors, volunteers, and engaged voters were ignored. Campaigns were leaving crucial data on the table, missing opportunities to:
- ✔️ Maximize Fundraising – Many replies contain donor intent, but without quick follow-ups, the momentum is lost.
- ✔️ Increase Engagement – Responding in real time keeps supporters involved and invested.
- ✔️ Optimize Voter Data – Campaigns can extract sentiment, issues, and demographics from replies to improve outreach strategies.
The problem wasn’t just manpower—it was that existing technology couldn’t keep up. Until now.
The Solution: AI-Powered P2P Texting with AMP AI + Google Gemini 2.0
Peerly recognized this bottleneck and developed AMP AI to sort, analyze, and respond to P2P text replies automatically. By leveraging Google Gemini 2.0 FLASH, we’ve created a solution that:
🔹 Analyzes 100% of replies in real time
🔹 Extracts key voter data and sentiment
🔹 Matches responses with pre-approved campaign templates
🔹 Generates strategic, AI-powered replies for rapid sending
For example, a campaign that sends out a million messages and receives 20,000 replies can now:
- ✅ Instantly identify donor interest and send tailored fundraising appeals.
- ✅ Analyze sentiment to segment voters by issue, support level, or engagement.
- ✅ Deliver hyper-personalized follow-ups at scale, without additional staff.
With AMP AI + Gemini 2.0, campaigns no longer need to worry about missing crucial conversations. They can now fully optimize their outreach, ensuring every message is meaningful and every voter receives a response.
How This Transforms P2P Texting
This groundbreaking integration does more than just process replies—it creates new opportunities for engagement.
Campaigns can now:
- 🚀 Ask complex questions and extract structured voter data from responses.
- 🚀 Engage in two-way conversations effortlessly, without needing a massive staff.
- 🚀 Turn P2P texting into a powerful fundraising engine, increasing ROI by up to 50%.
This isn’t just a technology upgrade—it’s a fundamental change in how peer-to-peer texting is used in political and advocacy campaigns.
The Future of P2P Texting Starts Now
For the first time, campaigns can fully harness the power of AI to maximize every voter interaction without sacrificing authenticity or efficiency. With AMP AI + Google Gemini 2.0, Peerly has set a new standard for AI-driven P2P texting.
The future of campaign outreach is here. Book a demo, try it out, and see how AMP AI can transform your next campaign.
