Peer-to-Peer Texting

Can I collect data with peer to peer texting?

You can collect incredibly useful data using 1:1 texting with a personal touch. One primary use of one to one texting is in politics, campaigns and elections. Politicians and campaigns can text a voter and ask for their support, a donation or even invite them to a rally. You can also hold a P2P fundraiser like a textathon. The voter can respond to these questions or even make a mobile donation or RSVP to an event. You can leverage the full analytics of your successful peer to peer campaign at your fingertips.

Does peer to peer texting work?

Yes, it works! This technology has become the number one form of communication in 2020 and for a very good reason. People are no longer satisfied with one-way communications or social media posts. People expect more from contact points and want answers to questions immediately, covid-19 is a great example of this. Many case studies show people do not engage with perceived spam or a mass communication. You can share a sense of urgency directly for dedicated support or for a good cause.

Is Peer to Peer Texting Legal?

The P2P Alliance presented a petition to the federal communications commission(FCC) to close a loophole that could define peer based texting as an autodialer (ATDS) under the telephone consumer protection act, this year (2020.) The main difference presented was Peer to Peer should not be classified as automatic telephone autodialer under TCPA as it requires human intervention when contacting cellphones. Also this is not used for solicitation by a political party. Unlike call platforms that use an autodialer Peer-to-Peer should not violate Federal law and State Laws as long affirmative manual dialing is required to send a transmission. The FCC made a declaratory ruling in 2020 excluding the use of two way texts from the TCPA as long as the technology requires human intervention. The technology cannot have potential to send the communications though a bulk text platform, ATDS or A2P. A disclaimer is still required under the federal election commission FEC for most transmissions.

Does political peer to peer voter texting work?

With billions of Political Texts being sent out throughout the world on behalf of political campaigns, top campaign managers & successful campaigns can say with absolute confidence that political P2P texting works better than any communication tool on the market, including social media. Many campaigns have used this technology including Bernie Sanders & Democratic campaigns, The Republican National Committee, The Bernie Sanders campaign & consultants.  The Trump campaign has also used Peer campaign based texting to engage voter lists and foster real conversations during the midterms & the general election cycle. These campaigns text people from the voter file directly on their cell phone number 1:1 to engage a voters. Since Peerly is not an autodialer (ATDS), campaigns are not fined for violating the telephone consumer protection act (TCPA) or the federal communications commission (FCC) if used correctly.

What are the response rates for peer to peer texting?

Unlike social networks in recent years the engagement & response rate for 1:1 texting on the average contact list, is roughly 50-90% of individuals read a peer based text message. Just over half of those people will actually engage in some form or another. It could be as simple as answering a yes or no question to help with data collection or as in-depth as engaging you with questions and entering into a conversation and collect contact information.